ONLINE JEWELLERY MARKETING
- srithi
- Sep 30, 2015
- 3 min read
Jewellery is an exquisite article that is moreover used to accessorize one’s outlook that too in an elegant and stylish manner.Designer jewelleries are available in following kinds:Necklace, Ring, Bracelets, Bangles etc.These jewellery articles are made up of different metals and stones like gold, silver, diamond etc.
Costume jewelry, also known as fashion jewelry, runs the gamut from simple silver pieces to large cocktail rings. Selling costume jewelry can be profitable, as it is not only bought and worn by female consumers of all ages, but also purchased by males to give as gifts. The costume jewelry business is flexible, as there are many ways you can start and grow your venture, and it can be operated on a full or part-time basis.
Online Jewellery business
Before launching your online business, a detailed market research on the fashion jewelry products is essential. Doing so would help you sketch a robust business strategy, in terms of marketing and sales of the product, including advertising and analyzing the suitable geographical areas, where the probability of sales is high.
Develop a questionnaire that will provide you with an insight about the target market and its demographics. Statistically analyze the results of your survey to ensure that you have all the key elements covered in your research in regards to your business perspective. You can choose to conduct a focused group discussion to get an in depth analysis of your customers’ needs and requirements. Make sure you have analyzed your results yielded according to the areas of strengths and weaknesses. You are basically doing something called as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in terms of market research perspective. An insight about the target market and the audience that you will cater to will give you a better edge on what direction to head in your business growth
Product designing:
Establish Product Category- If you are contemplating on launching a jewelry sales business, you must first select a suitable category, you may choose a single or opt for multiple product lines. You may want to segregate your items according to genders or age groups.
Product Images: A catalog that contains pictures and good description instantly draws customer attention.
Product Descriptions: A well-defined product description increases the sales value by several notches. Remember, do not make false promises about your product, it will simply backfire and spoil your image
Product Price– Prior to slapping a jewelry item with a price tag, analyze the jewelry base price, its cost of manufacturing, marketing, and shipping. A fair price will not only make the customer trust you, but you would also gain from the sales and the free advertisement that a satisfied customer would spread
Website Designing:
Boost your business further by creating a website for your company. It could range from a simple template with your logo and “About us” section that contains your business profile to a fully-fledged website with furnished sections dedicated to each section. Additionally, ensure your website us mobile friendly as it will improve your customer reach and help you to increase in your sales volume. You can actually check out for pre-developed and designed web pages that not only are tailor-made to suit your requirements, but can be enhanced further to become mobile friendly or for E-Commerce requirements, if need be.
Modes of marketing:
Email Marketing – This process essentially means that you developed templates to send out your promotions via email to your customers. Design an effective, neat and crisp yet attractive ad campaign specifically made to send out on emails. • Paid Advertisements– You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways. • Popularizing your website via SEO techniques – Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and back links will also help you in generating higher rankings on search engines and providing you with better traffic. • Paid Advertisements– You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways. • Popularizing your website via SEO techniques – Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and back links will also help you in generating higher rankings on search engines and providing you with better traffic.
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